Shortly after graduating college, Brown-Forman contacted me about documenting promotional events for Jack Daniel’s Tennessee Whiskey.
During the summer I was sent to clubs, concerts, sports arenas, and bars to capture content and edit the footage down into digestible shorts that were used for the company’s internal marketing and pushed out onto social media platforms.
In laymans terms - I frequented establishments filled with inebriated folx and low lighting while trying to capture high definition media.